It is called "taiyaki"
"tai" means "a sea bream". "yaki" means "baked"
Here is a photo. I usually don't eat this taiyaki. But I bought this yesterday because I wanted to
introduce on this blog. ^ ^
The taste is sesame. I have never had this sesame tasted taiyaki.Nomally,taiyaki is a fish-shaped pancake stuffed with "bean jam" called "anko".
I guess the sesame tasted taiyaki is new product.
Traditionally, a sea bream is high rank fish. It is very precious fish.
If we celebrate something such as wedding in Japanese style, we eat
a sea bream.
We say MEDETAI when people are happy.
People eat "TAI" because they are MEDE"TAI".
There is a saying. It means like "throw a sprat to catch a mackerel" in English.
(It means use a small investment as bait to gain a huge profit)
In Japanese, we say throw a shrimp to catch "a sea bream".
Gochisousamadeshita.